Sampled from 4 of Omoide Badge's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4FC bg
#D6D6DD
#6CC4CC accent
#111111 text
Reading the caption text from the screenshots in your browser…
オモイデバッジでできること イベントに参加して、バッジを獲得しよう オモイデバッジと連動したイベントに参加して、バッジを集めよう! リアルな特典につながる特別なバッジもあるよ。 イベントに参加表明して、一緒に行くともだちがみつけよう。 オモイデを投稿しよう 集めたオモイデバッジにひもづけて、イラストとテキストを使った、オモイデを残せるよ。 バッジを獲得した時のあなたの気持ちや体験を記録してね。 バッジがつなぐ、おともだち 同じバッジを持っている人や、気になるオモイデを投稿している人とつながろう。 バッジで共通の「好き」から、自然に仲良くなれるかも?
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Omoide Badge's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Omoide Badge runs a light set with one background colour (#F4F4FC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #6CC4CC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Social Networking apps approach the same problem? Browse more Social Networking apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.