Sampled from 6 of iPulse - Check Heart Rate & BP's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#B40404 accent
#111111 text
iPulse helps you take full control of your heart health and overall well-being. Easily track your heart rate, blood pressure, blood sugar, blood oxygen, and weight while monitoring your daily activity and water intake. Stay informed, live healthier, and make every day count! Measure your heart rate quickly using your phone’s camera and follow daily trends with new core indicators. iPulse now provides step-by-step guidance when abnormal heart rate patterns are detected, giving you deeper insights into your cardiovascular health. Key Features: √ Heart Rate Monitoring: Measure your heart rate anytime and track progress using enhanced core metrics. √ Blood Oxygen Tracking: Record your blood oxygen levels and monitor trends for better health insights. √ Weight Tracking: Log your weight and track changes to manage your health effectively. √ Blood Pressure & Blood Sugar Insights: Monitor you…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are iPulse - Check Heart Rate & BP's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: iPulse - Check Heart Rate & BP runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #B40404, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.