Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of King Arthur Baking's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#746464 bg
#877979
#4C1C04 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Explore over 2,000 meticulously tested recipes from King Arthur Baking, designed for bakers of all levels. From crusty artisan breads and soft dinner rolls to decadent cakes and irresistible sweet treats, there’s something for every craving. With built-in timers based on recipe steps, you’ll never miss a beat. Create an account to save your favorite recipes to your personal recipe box to access them anytime and track your bakes. Features: - Search and browse 2,000+ tested recipes - Set custom timers directly from recipe steps - Save favorites to your private recipe box - Create an account for easy access across devices - Discover a wide variety of recipes: breads, rolls, cakes, cookies, and more
App details
What you can learn from King Arthur Baking
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are King Arthur Baking's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: King Arthur Baking runs a dark set where the background shifts from screenshot to screenshot (first shot #746464) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #4C1C04, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.