Screenshot style breakdown
Sampled from 5 of The Cheesecake Factory's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#840C4C bg
#952E65
#AC7434 accent
#FFFFFF text
Screenshots
Icon palette
About this app
The Cheesecake Factory is an experience like no other! Our app brings our legendary menu of 250+ made-from-scratch dishes right to your fingertips. Join Cheesecake Rewards® for a free birthday slice, exclusive surprises, and easy reservations at any location. Access to Reservations Only Cheesecake Rewards members have access to online reservations. Enable location sharing to quickly find the restaurant location nearest you. Free Birthday Slice Cheesecake Rewards members can enjoy a free birthday slice of any cheesecake or layer cake with any purchase. Use the app to redeem your birthday slice when you order takeout or order delivery through DoorDash. To redeem your birthday slice when dining in, tell your server you’re a member. Personalized Surprises Cheesecake Rewards members get exclusive rewards throughout the year. Use the app to keep track of your rewards and redeem them …
App details
What you can learn from The Cheesecake Factory
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are The Cheesecake Factory's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: The Cheesecake Factory runs a dark set with one background colour (#840C4C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #AC7434, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.