Screenshot style breakdown
Sampled from 6 of Cloey: Style Companion's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCECE4 bg
#DDCFC8
#543424 accent
#111111 text
Screenshots
Icon palette
About this app
Meet Cloey, your personal fashion assistant that organizes your clothes, recommends outfits, and tracks your personal style. DIGITIZE YOUR CLOSET EASILY Upload full outfit pictures and Cloey instantly detects your items Background removal creates clean, professional-looking images Organize by category, color, brand, price, and custom tags Search and filter to find any piece instantly Free: up to 100 closet items · Unlimited with Cloey Pro BUILD OUTFITS YOUR WAY Get AI-powered outfit recommendations based on your style Our FUN outfit builder lets you visualize outfits without digging through your closet Log your outfits and see how your style evolves in a calendar view Free: 3 AI outfit suggestions per day · Unlimited with Cloey Pro DISCOVER YOUR PERSONAL STYLE Find out your aesthetic profile: Minimalist, Streetwear, Academia etc. Track your most-worn colors, brands, and favorite…
App details
What you can learn from Cloey: Style Companion
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Cloey: Style Companion's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Cloey: Style Companion runs a light set where the background shifts from screenshot to screenshot (first shot #FCECE4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #543424, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.