Screenshot style breakdown
Sampled from 5 of BeautyOnTApp's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4ECEC bg
#D6CFCF
#3C6474 accent
#111111 text
- #5Gauteng, 1636, South Africa
Captions read from the screenshots (OCR, may contain small errors): 1 headline, 4 words on average (longest 4).
Screenshots
Icon palette
About this app
Your beauty bestie just moved into your pocket. BeautyOnTApp — South Africa's #1 beauty store — brings 1400+ beauty products to one gorgeous, glassy app. Consider this your shortcut to good skin days. Whether you're deep in your Korean skincare era (hello COSRX, AXIS-Y and Beauty of Joseon), loyal to dermocosmetic staples like CeraVe and La Roche-Posay, or obsessed with our own award-winning Pastry Skincare body care and Mzuri Skin, it's all here. Skincare, hair, makeup, fragrance, bath and body, suncare, men's grooming, mini sizes for the commitment-shy, Beauty Under R200 for when payday feels far away, and bundle deals for when you want more of a good thing. The app itself earns its place on your home screen. A brand-new liquid-glass design launches fast and lets you browse edge to edge, smooth as your favourite serum. What you can do here: - Read hundreds of real five-star revi…
App details
What you can learn from BeautyOnTApp
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are BeautyOnTApp's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: BeautyOnTApp runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #F4ECEC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #3C6474, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.