Sampled from 6 of Appetise's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#D4CCD4 bg
#BAB3BA
#BCEC6C accent
#111111 text
Captions read from the screenshots (OCR, may contain small errors): 6 headlines, 6.5 words on average (longest 12).
Discover, plan, cook and shop from a growing library of 3,500+ recipes. From quick weeknight dinners to family favourites and fresh new ideas, Appetise makes everyday meals feel sorted. Wondering what to cook tonight? We take away the stress and bring back the joy. Plan your meals in a few taps, then watch your smart grocery list build itself automatically. Every ingredient is organised, priced, and ready to send straight to your local AU or NZ supermarket. No scribbled lists. No last-minute panic buys. Just food you’ll love, at prices that make sense. We even show the real $/serve from nearby supermarkets, so you can eat well, stick to your budget, and avoid waste. Epic. Swap recipes. Mix and match meals. Save favourites. When you’re done planning, send your entire shop to checkout with one touch. Appetise is for home cooks who want more variety, less hassle, and big flavour wit…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 15 screenshots above are Appetise's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Appetise runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #D4CCD4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #BCEC6C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.