Screenshot style breakdown
Sampled from 4 of おおいたプラット's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#2C64B4 accent
#111111 text
Screenshots
Icon palette
About this app
このアプリについて ”おおいた”に関わる人たちがもっと幸せになるために、 ”おおいた”で過ごす時間にご利用いただけます。 ●デジタルスタンプラリー スタンプスポットで二次元コードの読み取りや、GPSによりスタンプを獲得。スポットをぐるっと巡ってワクワク体験！ ●デジタルクーポン アプリに並んだクーポンから使いたいものを選んで、お店で利用。楽しく見つけて、お得に使ってワクワク体験！ ●デジタルポイント 二次元コード読み取りや、決済時にポイントを獲得。ポイントを集めて使ってワクワク体験！ ●キャッシュレス決済 スマホひとつでキャッシュレスにお支払い。デジタルを便利に使ってワクワク体験！
App details
What you can learn from おおいたプラット
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are おおいたプラット's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: おおいたプラット runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #2C64B4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.