Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Virgin Atlantic's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#5C94D4 bg
#5082BA
#344C64 accent
#111111 text
Screenshots
Icon palette
About this app
Plans, places, and possibilities. Everything you need to travel with Virgin Atlantic and Virgin Atlantic Holidays, with smart updates and personal support built in. Meet the Virgin Atlantic app. Keep every trip and holiday together, see your Flying Club tier progress at a glance, and get the details (and help) you need, exactly when you need them. Every trip, right here: See upcoming journeys at a glance Choose seats and meals, request assistance, and manage the finishing touches Treat yourself to an upgrade when the moment’s right View your Virgin Atlantic Holidays itinerary alongside your flights, so every detail is right where you need it. Check in, sorted: Check in on your phone and keep your boarding pass close Scan passports to add each guest’s details quickly Updates, as they happen: Live journey notifications Less refreshing. More knowing. Flying Club at your fingertips: Tr…
App details
What you can learn from Virgin Atlantic
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Virgin Atlantic's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Virgin Atlantic runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #5C94D4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #344C64, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.