Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of MomPlan: Familieplanner's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#E4ECF4 bg
#C8CFD6
#7484B4 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Eén app voor je hele huishouden. MomPlan brengt alle taken, maaltijden, boodschappen, afspraken en het gezinsbudget samen op één plek — zodat jij niet alles in je hoofd hoeft te houden. MOM AI — JE HUISHOUDASSISTENT Maak kennis met Mom AI, je persoonlijke AI-assistent in MomPlan. Chat gewoon in je eigen woorden om taken aan te maken, afspraken in te plannen, maaltijden te organiseren en je huishouden te beheren. Upload foto's van documenten of roosters en Mom AI regelt de rest. Het is alsof je een persoonlijke assistent hebt die het gezinsritme kent. APPLE AGENDA KOPPELING Koppel je Apple Agenda om al je afspraken op één plek te zien. Importeer specifieke agenda's en wijs ze toe aan gezinsleden. Exporteer MomPlan-kalenders als ICS-feeds waar elke agenda-app zich op kan abonneren — perfect voor het synchroniseren met partners, scholen of werkalenders. TAKEN & HUISHOUDEN Maak taken aan…
App details
What you can learn from MomPlan: Familieplanner
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 20 screenshots above are MomPlan: Familieplanner's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: MomPlan: Familieplanner runs a light set with one background colour (#E4ECF4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #7484B4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.