Sampled from 3 of Phương Đông Taxi's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#EC1C24 bg
#EE3B42
#5474A4 accent
#FFFFFF text
> App Taxi Phương Đông thuộc quyền sở hữu của Công ty TNHH Taxi Phương Đông. > Taxi Phương Đông phục đa dạng loại xe điện êm ái, bảo vệ môi trường. > Xe giá cước rẻ - chất lượng cao - phục vụ chuyên nghiệp > Đặt lịch trước với Taxi Phương Đông cho chuyến đi của bạn và biết trước số tiền thanh toán > Theo dõi xe đến đón, lộ trình và dự kiến giá cước chuyến đi > Lưu lại lịch sử để phản hồi hoặc tìm đồ thất lạc > Được hưởng các chương trình khuyến mãi của Taxi Phương Đông
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Phương Đông Taxi's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Phương Đông Taxi runs a dark set with one background colour (#EC1C24) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #5474A4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.