Sampled from 4 of VALUE LIFE(バリューライフ)'s App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#E4FCFC bg
#C8DDDD
#14C4CC accent
#111111 text
バリューライフアプリは、健康診断の予約や結果の確認など、健康管理サービスへかんたんにアクセスできる健康管理のポータルです。 歩数目標の設定や、歩数以外のPHRデータもアプリで管理ができます。 ■かんたんログイン 健康診断の予約や結果の確認など、健康管理サービスへかんたんにアクセスできます。 ■歩数目標設定 自分で設定できる目標で楽しみながら あなたの健康のための習慣作りをサポートします。 ■日々の活動記録を登録 Appleヘルスケアとの連携で、日々の歩数や睡眠時間などさまざまなライフログをグラフや一覧で確認できます。 ※本アプリのご利用には、バリューHRの提供する保健事業支援システムの会員登録が必要です。 ※法人・健康保険組合でご利用の方は、各団体のご担当者様へお問い合わせください。
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are VALUE LIFE(バリューライフ)'s answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: VALUE LIFE(バリューライフ) runs a light set where the background shifts from screenshot to screenshot (first shot #E4FCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #14C4CC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.