Screenshot style breakdown
Sampled from 5 of Vipo: Mua hàng xuyên biên giới's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#EC4C44 accent
#111111 text
Screenshots
Icon palette
About this app
Vipo Mall là nền tảng mua hàng xuyên biên giới trọn gói. Đa dạng sản phẩm: đời sống, phụ kiện, thời trang, đồ điện tử, gia dụng. Thanh toán VNĐ an toàn, tiện lợi. Theo dõi đơn hàng online 24/7. Thời gian vận chuyển/hàng về ổn định. Hỗ trợ mua sỉ, mua lẻ, gom hàng nhanh, ship về tận nhà
App details
What you can learn from Vipo: Mua hàng xuyên biên giới
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Vipo: Mua hàng xuyên biên giới's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Vipo: Mua hàng xuyên biên giới runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #EC4C44, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.