Sampled from 6 of Borderlands Mobile's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#6C04C4 bg
#8027CC
#5C045C accent
#FFFFFF text
Engage in a huge variety of gameplay experiences from the Borderlands universe plus new, never before seen game! Loot a huge amount of weapons to upgrade your power and customise your gameplay. Create chaos YOUR way! Join Vault Hunters like Zer0 and Moxxi in an ever evolving Live Universe to fight corporations and open legendary Vaults as you experience the acclaimed Borderlands universe on mobile for the first time! This action-packed looter shooter brings the signature chaos, art style, and gun-slinging adventure that makes the franchise legendary. Hunt down legendary loot drops and power up your abilities to customize the way you play. Use and upgrade everything from pistols to rocket launchers to make your enemies wish they never crossed your path! Master devastating action gameplay that's been fully optimized for mobile. Fight skags, psychos and bosses as you battle through a va…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Borderlands Mobile's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Borderlands Mobile runs a dark set where the background shifts from screenshot to screenshot (first shot #6C04C4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #5C045C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Games apps approach the same problem? Browse more Games apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.