Screenshot style breakdown
Sampled from 5 of Ora - Calories's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#2C2C34 bg
#494950
#A47C4C accent
#FFFFFF text
Screenshots
Icon palette
About this app
Ora is your AI-powered nutrition assistant. It helps you analyze what you eat and track your daily diet. Scan your meals with AI - Built-in plate scanner: Take a picture of your meal, and Ora will detect the foods and display their nutritional values. From your gallery: Import an existing photo, and Ora will analyze it in the same way. * - Product scan: Scan an item's barcode to get its nutritional information. * - Manual addition: Add a meal manually by entering the foods and quantities if you don't have a photo. * - AI description: Simply describe your meal in text, and Ora will estimate the foods and their nutritional values based on your description. * - Detailed nutritional tracking: Daily statistics: See what you consumed during the day (calories, macronutrients, etc.). Weekly view: Track your diet over the week. Quickly understand if you're close to your goals. * *A SUBSCRIPT…
App details
What you can learn from Ora - Calories
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Ora - Calories's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Ora - Calories runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #2C2C34) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #A47C4C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.