Screenshot style breakdown
Sampled from 6 of outernet: go outside & explore's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECFCFC bg
#CFDDDD
#04446C accent
#111111 text
Screenshots
Icon palette
About this app
Outernet is creating a new type of internet use, in which our phones serve as a map of IRL exploration that gets us outside, instead of keeping us stuck scrolling indoors. Outernet helps you save and organize the places/events you want to check out, so it’s easy to actually go! You can share any place/event to Outernet (via social media links, website URLs, screenshots, or pictures), and we’ll do the research, summarize what you need to know, and organize your plans so it’s easy to actually go. And as you complete your saved adventures, you collect stamps! When you’re on the Outernet, you can: - Actually remember to check out that cool pop-up, arts festival, woodworking class, etc. - Create a collection of trinket box locations or top coffee shops in your city, then check each off as you explore it - Plan date nights that’ll blow your partner’s socks clean off - Organize family days t…
App details
What you can learn from outernet: go outside & explore
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are outernet: go outside & explore's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: outernet: go outside & explore runs a light set with one background colour (#ECFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #04446C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.