Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 5 of Pokus's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#2C2444 bg
#49425E
#7C3CEC accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Pokus - Buy makeup with a beautician at home. Imagine a beauty store and your own beautician showing up at your doorstep. Pokus brings top beauty and skincare brands to your home so you can try before you buy. No more guessing in a store aisle or gambling on a shade online. *HOW IT WORKS* - Select the products you want to try and place a home demo order. - One beauty expert comes to your door with your selected products like a mini store at your doorstep. - Try it on, right at home, in your own light. - Love it? Keep it we send you a fresh, sealed one instantly. - Not your vibe? No problem, no cost. - *100+ TOP BRANDS, ONE DOORSTEP* From MAC to Beauty of Joseon, shop skincare, makeup, haircare, and body care from verified, authentic brands all deliverable in 60 minutes. *Why People Love Pokus* *Try N Buy, Risk-Free* Test it at home before you commit. Pay only for what you k…
App details
What you can learn from Pokus
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Pokus's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Pokus runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #2C2444) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #7C3CEC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.