Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 4 of UNDERNEAT's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCF4F4 bg
#DDD6D6
#642C24 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
About UNDERNEAT UNDERNEAT creates shapewear and intimate essentials for Indian women who don’t want to choose between function and feeling. The brand was born out of a simple frustration: the lack of innerwear solutions that truly understand Indian bodies, climate, and everyday lifestyles. Our pieces are not designed to “fix” you. They are designed to move with you. We don’t believe in control or discomfort. We believe in confidence that comes from thoughtful design, breathable fabrics, and comfort-led fits that work quietly in the background—just like good innerwear should. What Makes UNDERNEAT Different In a world of rigid shapewear and copy-paste sizing, we design with empathy. Every product is built by listening closely to the real needs of Indian women and tested for fit, function, and flexibility in real conditions. • Fit that adapts, not compresses • Support that breathes, n…
App details
What you can learn from UNDERNEAT
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are UNDERNEAT's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: UNDERNEAT runs a light set with one background colour (#FCF4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #642C24, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.