Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 4 of Forum, a Facebook app's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#0C64FC bg
#2E79FC
#FCE44C accent
#FFFFFF text
Screenshots
Icon palette
About this app
Facebook is great for keeping up with friends, watching videos, and staying connected. Forum is where you go deeper in groups. It's a space designed for real discussions, shared interests, and the people who’ve been there. Dedicated space for your groups Sign in with your Facebook account and your groups, profile and activity carry over. You have the option to post with a nickname. Your groups still exist on Facebook and anything you share on Forum will be visible in your groups on Facebook. This is just a space built around them. Stay in the loop on conversations you care about Your feed is built around conversations from groups. See what real people are saying, not just what’s trending, and easily jump back in where you left off. Ask and get answers from real people Looking for opinions, advice or recommendations? Ask pulls together responses from across groups, so you can get a…
App details
What you can learn from Forum, a Facebook app
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Forum, a Facebook app's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Forum, a Facebook app runs a dark set with one background colour (#0C64FC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FCE44C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Social Networking apps approach the same problem? Browse more Social Networking apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.