Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of CalCoach: Nutrition Coaching's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#040404 bg
#272727
#54DCC4 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
CalCoach helps you stay consistent with your nutrition by making food tracking the simplest it's ever been. Every user gets completely personalised support, and the ability to add real human-to-human accountability. Whether your goal is weight loss, muscle gain, improved performance, or simply building healthier habits – CalCoach gives you a smarter way to manage nutrition without the overwhelm. Unlike traditional calorie tracking apps, we've combined breakthrough technology with accountability and ongoing support – making it easier to stay consistent with your nutrition long term. What you can do with CalCoach: • Log food quicker than ever before – track meals in seconds using simple chat-based food logging • Get personalised guidance – receive tailored feedback and nutrition recommendations based on your goals • Stay accountable – stay consistent with reminders, progress tracking, …
App details
What you can learn from CalCoach: Nutrition Coaching
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are CalCoach: Nutrition Coaching's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: CalCoach: Nutrition Coaching runs a dark set with one background colour (#040404) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #54DCC4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.