Sampled from 3 of fragHeinrich's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#A48C5C accent
#111111 text
Reading the caption text from the screenshots in your browser…
"fragHeinrich" ist die Kommunikations-App der Schüchtermann-Schiller'schen Kliniken. Als Gesundheitsfamilie bestehen wir aus der Schüchtermann-Klinik, der Dörenberg-Klinik, dem medicos Osnabrück und unseren vier Medizinischen Versorgungszentren (MVZ). In dieser App finden Sie aktuelle Informationen und Neuigkeiten für unsere Patienten, unser Partnernetzwerk, sowie Mitarbeiter und Interessierte. Bleiben Sie mit uns in Kontakt und erfahren Sie mehr über die Welt der Schüchtermann-Schiller'schen Kliniken. Mit "fragHeinrich" bieten wir Ihnen die Möglichkeit, sich über aktuelle Veranstaltungen, interessante Projekte, Termine und vieles mehr über das Firmengeschehen zu informieren - mobil, schnell und aktuell. • News - Bleiben Sie auf dem Laufenden mit den neuesten Nachrichten. Mit Push-Benachrichtigungen sehen Sie sofort, welche spannenden Neuigkeiten aus der Welt der Schüchtermann-Schiller…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are fragHeinrich's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: fragHeinrich runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #A48C5C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Social Networking apps approach the same problem? Browse more Social Networking apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.