Sampled from 4 of ANNA's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#2C8464 accent
#111111 text
ANNA is the support platform for parents and close family members of children and young people with NDD. Created by NDD parents, for NDD parents. Being a parent of a child with NDD can be wonderful – but also demanding, complex, and at times lonely. ANNA is designed to give you the right support, tools, and sense of community – all in one place. The Community is the heart of ANNA Here, you meet other parents who truly understand your everyday life. Share experiences, ask questions, exchange tips and encouragement – or simply feel that you are not alone. In ANNA Community, we connect through respect, warmth, and shared understanding. The Coordinator simplifies the practical work In ANNA, you get support from a Coordinator – your digital assistant and practical everyday support. The Coordinator helps you: - Keep track of contacts and important documentation - Create structure and cl…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are ANNA's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: ANNA runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #2C8464, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.