Screenshot style breakdown
Sampled from 5 of OtterBudget's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#ECCC54 accent
#111111 text
- #1+$10000.00 # salary 03/02 16:55 ” Entertainment 03/02 16:55
- #2oq 8 e ih ES Home sms stats ve
- #3Category Ranking + or ih 2 + Bi Stats A
- #4Medical — Education Clothing Pet Other =, Add a note... B 03/02
- #5B User Agreement > Version 1.0.0 Home ails stats Mo
Captions read from the screenshots (OCR, may contain small errors): 5 headlines, 10 words on average (longest 12).
Screenshots
Icon palette
About this app
Meet OtterBudget — the friendly, no-fuss budget companion that helps you stay on top of your money, one transaction at a time. Whether you're saving for a goal, tracking daily coffee runs, or just curious where your paycheck disappears — OtterBudget makes it simple, visual, and even a little fun. KEY FEATURES: 1、Expense & Income Tracking Quickly log transactions in seconds. Choose a category, enter an amount, add a note — done. 2、Monthly Budget Goals Set a spending limit and watch your progress in real time. Get notified before you overspend. 3、Beautiful Charts & Stats Pie charts, daily bar graphs, and category rankings help you see exactly where your money goes. 4、Smart Categories 10+ built-in expense categories and 6 income types. Fully customizable icons and colors. 5、Bill History & Search Filter and search all past transactions by type, keyword, or date range.…
App details
What you can learn from OtterBudget
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are OtterBudget's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: OtterBudget runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #ECCC54, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.