Sampled from 6 of Pukutanプクたん:カップルの記録&育成's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#FCE42C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Pukutanは、恋人との何気ない毎日を記録しながら、ふたりだけのPukutanを一緒に育てられるカップルアプリです。 今日の気分を記録したり、毎日の質問に答えたり、写真や大切な記念日を残すたびに、ふたりの絆が形になっていきます。 さらに、ふたりで一緒にPukutanのお世話をしながら、着せ替えやお部屋づくり、成長も一緒に楽しめます。 ふたりの思い出が少しずつ積み重なるほど、Pukutanとの思い出も増えていきます。 ふたりの気分を毎日記録 その日の気分をそれぞれ選ぶだけで、ふたりの気持ちをカレンダーに残せます。 1か月後に一緒に振り返ってみると、 「今月、私のほうが怒ってた日が多かったかも」なんて、 ふたりの日常の意外な発見があるかもしれません。 ふたりだけのPukutanを一緒に育てよう 恋人と一緒に、Pukutanを育てられます。 可愛い服へのきせかえや、お部屋のコーディネート、お勉強の応援、成長を見守。 ふたりでお世話をするほど変化していくPukutanも、毎日アプリを開く楽しみのひとつです。 1日1問で、もっと相手を知れる 毎日、ふたりにひ…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are Pukutanプクたん:カップルの記録&育成's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Pukutanプクたん:カップルの記録&育成 runs a light set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FCE42C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Social Networking apps approach the same problem? Browse more Social Networking apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.