Sampled from 5 of Ingr: Food Barcode Scanner's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#CCE4CC bg
#B3C8B3
#4C749C accent
#111111 text
KNOWING WHAT YOU EAT IS IN YOUR HANDS: IT'S SIMPLE WITH INGR NOW! Scan product barcodes with the Food Ingredient Assistant ingr, see all information at a glance; learn about their health impacts and IngrScore®! WHAT DOES IT DO? Don't waste time with complex labels, ingr is here! What you need to do is simple. Just scan the barcode; instantly get the product's ingredient analysis and IngrScore®. If you find a product not in our database, send it to us in a few simple steps, and we will add it for you within minutes and notify you! HOW DOES IT WORK? 1. Scan or search for a product: Quickly access detailed information through our extensive database by scanning a product barcode or searching within the app. If the product you are looking for is missing, simply send it to us and we will notify you once it is processed. 2. Get the IngrScore®: As soon as you scan a product, instantly see…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Ingr: Food Barcode Scanner's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Ingr: Food Barcode Scanner runs a light set where the background shifts from screenshot to screenshot (first shot #CCE4CC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #4C749C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.