Sampled from 4 of VIB'S's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#CCDCF4 bg
#B3C1D6
#C4846C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Profitez d’une expérience shopping plus simple, plus rapide et retrouvez tous les avantages du programme de fidélité LE CLUB VIB'S. 1. Votre nouveau réflexe shopping Retrouvez toutes les collections Cache Cache, Bonobo, Bréal et Jennyfer en un seul endroit. Commandez facilement vos articles préférés ou e-réservez-les pour les essayer en magasin. 2. Votre carte de fidélité toujours à portée de main Retrouvez votre carte de fidélité directement dans l’appli. Ajoutez-la en 1 clic dans votre wallet et accélerez vos passages en caisse en magasin. 3. Tous vos avantages LE CLUB VIB’S accessibles au même endroit Consultez votre solde de points fidélité en temps réel. Retrouvez vos chèques fidélité, vos offres en cours et tous vos avantages directement dans votre compte. 4. Simplifiez votre shopping en magasin Sélectionnez votre magasin préféré et vérifiez les stocks de vos articles en amont…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are VIB'S's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: VIB'S runs a light set with one background colour (#CCDCF4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #C4846C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.