Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of Safety Layers's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECF4F4 bg
#CFD6D6
#F48424 accent
#111111 text
Screenshots
Icon palette
About this app
Enjoy a cleaner and more secure browsing experience with our app. It combines powerful ad blocking and traffic encryption in one convenient solution. Both features work independently, giving you full control over how you use them. With built-in settings and customization options, you can easily configure the app to match your personal needs and preferences. We are using the standard Apple Terms of Use (EULA) https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
App details
What you can learn from Safety Layers
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Safety Layers's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Safety Layers runs a light set with one background colour (#ECF4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #F48424, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.