Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Flowers Digital Gift & Invites's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4ECDC bg
#D6CFC1
#9C7454 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Make something personal for someone you love. Flowers helps you create digital gifts, flower bouquets, cards and love letters for birthdays, anniversaries or just because. Choose a design, add your message and personalize your gift with photos where supported. Share a gift link that the recipient can open in their browser without installing Flowers. Create a digital wedding invitation with your names, date, venue and a personal message. Preview your design before sharing it with your guests. Send a little love across the distance, thank a friend or celebrate a moment together. Explore illustrated flowers and find a design that suits your story. Flowers offers optional in-app purchases. Some designs and customization features require a purchase. EULA (Apple Standard Terms of Use): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Terms of Use: https://flowerisbloomi…
App details
What you can learn from Flowers Digital Gift & Invites
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are Flowers Digital Gift & Invites's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Flowers Digital Gift & Invites runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #F4ECDC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #9C7454, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.