Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of Pocket: Make Gizmos's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#44744C accent
#111111 text
Screenshots
Icon palette
About this app
Pocket is a creative platform for making and sharing gizmos. A gizmo is a small interactive experience you can tap and touch… and you can make a gizmo just by describing it. EXPLORE Scroll a feed of gizmos from people around the world. Gizmos respond to your touch and the tilt of your phone. They play sound effects and can include your favorite songs. They can use your camera or pull in photos from your camera roll. CREATE Make a gizmo just by describing it. Open the editor to tweak and refine it until it's exactly what you want. Add photos from your camera roll to make it personal. When it's ready, share it on your profile. CURATE Likes and comments go a long way, but you can do more. Save, remix, and repost the gizmos you love: the best puzzles, your favorite selfie cameras, and quizzes. Explore the community through playlists made by people like you. Download Pocket to create and…
App details
What you can learn from Pocket: Make Gizmos
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Pocket: Make Gizmos's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Pocket: Make Gizmos runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #44744C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Graphics & Design apps approach the same problem? Browse more Graphics & Design apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.