Sampled from 3 of 亿邻生活's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#9C7C54 accent
#111111 text
Reading the caption text from the screenshots in your browser…
亿邻生活,是一个为年轻人打造的「精选好物集合平台」。 我们用更理性的筛选标准,帮你从海量商品中挑出真正值得买的高性价比好物。 在这里,你不需要反复对比、盲目下单, 每一件商品,都经过层层筛选与真实参考,让消费更有序、更安心。 用更少的钱,过更好的生活。
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 3 screenshots above are 亿邻生活's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 亿邻生活 runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #9C7C54, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.