Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 5 of Whale Locator's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#04ACCC accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Whale Locator is a live AIS and community powered sightings network for whales and marine mammals across the Salish Sea (Vancouver, Seattle, Victoria, Nanaimo, Campbell River, all of Vancouver Island, Howe Sound, Sunshine Coast, San Juan Islands, Bellingham, Tacoma, Everett, and White Rock). Report sightings in real time, track the whale watch fleet via AIS, and explore an interactive map built for land-based watchers, boaters, naturalists, and researchers. FEATURES: - Push Notifications: Get whale notifications in real-time, including species, location, direction of travel, and behaviour. - Real-Time Sighting Reports: Log orca, humpback, grey whale, porpoise, seal, sea lion, and help build a shared picture of whale activity that benefits researchers, conservation groups, and land-based whale watching for the general public. - Live AIS Vessel Tracking: See whale watch boats in real ti…
App details
What you can learn from Whale Locator
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 11 screenshots above are Whale Locator's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Whale Locator runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #04ACCC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.