Sampled from 5 of HeritageAI: Ancestry & Origins's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#1C1404 bg
#3B3427
#5C4C2C accent
#FFFFFF text
Who Might You Have Been? Discover your possible heritage story with AI. Create historical portraits, explore ancient civilizations, and uncover fascinating stories inspired by the past. Features Heritage Scan Explore AI-generated ancestor stories and historical identities inspired by your photo. Historical Portraits Transform yourself into warriors, rulers, explorers, artists, and legendary figures. Ancient Worlds Explore Egypt, Rome, Greece, Vikings, China, Maya, and other ancient civilizations. Royal Dynasty Discover legendary royal families and historical dynasties. AI-generated results are creative interpretations inspired by history and created for entertainment.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are HeritageAI: Ancestry & Origins's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: HeritageAI: Ancestry & Origins runs a dark set with one background colour (#1C1404) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #5C4C2C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Reference apps approach the same problem? Browse more Reference apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.