Screenshot style breakdown
Sampled from 6 of Goose — For the boys's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#CCBCBC bg
#B3A5A5
#845434 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Goose is a gay app for meeting guys through the life you already have: places, friends, interests, stories, and what’s happening nearby. Wave when a guy catches your eye Goose turns interest into a wave instead of a match request. It’s a small move that’s clear, simple, and low pressure. Ditch the labels Meet new guys, hang, make friends, see where it goes. Goose leaves room for the part before the label. See who’s around right now The live map shows where guys are spending time in real time, right down to the neighborhood. Talk without waiting Waves show interest, but you don’t need one to start a conversation. Message when there’s something there. Profiles with an actual life Photos, videos, places, updates, personality, and shared context show more than a prompt ever could. Scroll, then tap in Scroll through new guys, tap right to see more, and check Stories for what they’re d…
App details
What you can learn from Goose — For the boys
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Goose — For the boys's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Goose — For the boys runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #CCBCBC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #845434, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.