Sampled from 6 of VERO MODA's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#6C4C24 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Welcome to Vero Moda – your ultimate destination for trendy, contemporary fashion that celebrates the modern woman. Shop the latest collections of dresses, tops, jeans, jackets, and accessories designed to elevate your everyday style with Scandinavian-inspired elegance. Discover Fashion That Fits Your Life Browse through an extensive range of on-trend styles crafted for every occasion – from casual daywear to statement evening looks. Our app brings you seamless access to new arrivals, exclusive collections, and seasonal must-haves, all at your fingertips. Key Features: • Effortless Shopping – Browse and shop our complete collection with an intuitive, user-friendly interface • New Arrivals Daily – Stay ahead of trends with fresh styles added regularly • Personalized Recommendations – Get style suggestions tailored to your preferences • Exclusive App Offers – Enjoy special discounts and…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are VERO MODA's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: VERO MODA runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #6C4C24, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.