Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 5 of NBCF Step Up to Breast Cancer's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#1C3454 bg
#3B506B
#548494 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Step Up to Breast Cancer and support world-class breast cancer research! Take on your 56km challenge this August and make every step count as you raise vital funds toward the National Breast Cancer Foundation's (NBCF) vision of Zero Deaths from breast cancer. The Step Up to Breast Cancer app helps you track your kilometres, monitor your progress, and see how you’re climbing the leaderboards - all in one place. Share your journey with friends and family, celebrate your milestones, and unlock exclusive in‑app content as you go. App features: - Track your steps: Log your KMs with ease after every session. - Share your progress: Spread the word and share your fundraising page on social media. - Celebrate your milestones: Unlock badges as you hit distance and fundraising milestones. - Climb the leaderboards: See how you stack up and celebrate your achievements. - Access exclusive c…
App details
What you can learn from NBCF Step Up to Breast Cancer
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are NBCF Step Up to Breast Cancer's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: NBCF Step Up to Breast Cancer runs a dark set with one background colour (#1C3454) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #548494, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.