Screenshot style breakdown
Sampled from 4 of Pluni's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#BC9CFC bg
#A589DD
#341464 accent
#111111 text
Screenshots
Icon palette
About this app
Pluni is a dedicated cataloging tool designed for flower collectors who find generic plant identification apps too broad for their specific variety tracking needs. Instead of just identifying a genus, Pluni allows you to build a structured personal encyclopedia by inputting specific cultivar names, blooming cycles, and tailored care routines alongside your own photography. This focused approach helps hobbyists manage complex seasonal gardens where knowing the exact variety and its unique history is more important than a simple botanical label. Ever had that moment where you are staring at a flowerbed in spring, trying to remember if that specific peony was the Sarah Bernhardt or the Duchesse de Nemours so you can look up its pruning schedule? Most gardeners rely on those little plastic nursery tags that eventually get lost in the mud or bleached white by the sun. Pluni replaces that gu…
App details
What you can learn from Pluni
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Pluni's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Pluni runs a light set where the background shifts from screenshot to screenshot (first shot #BC9CFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #341464, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.