Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 4 of 北海道アプリ's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#E4ECFC bg
#C8CFDD
#2464EC accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
「北海道アプリ」は、北海道からの役立つ情報の受け取りや、地域ポイント「どうみんポイント」の活用、道政への参加などが一つになった北海道公式アプリです。 マイナンバーカードと連携することで、本人確認をスムーズに行い、より安心・便利にサービスをご利用いただけます。 ■ マイナンバーカードでカンタン連携! スマートフォンにマイナンバーカードをかざすだけで、氏名や住所などの情報を自動で取り込み、素早くアカウントを作成できます。手入力の手間やミスがなく、どなたでも簡単に登録が完了します。 ※マイナンバーカードを連携しなくても、一部の機能はご利用いただけます。 ■ 「どうみんポイント」を貯めて、地域を応援! 地域で使えるポイントをアプリで受け取れます。貯まったポイントは道内の加盟店でのお買い物に利用可能。地元のお店で道産品を購入して、北海道の経済を楽しく応援できます。 ※ポイント受取にはマイナンバーカードとの連携が必要です。
App details
What you can learn from 北海道アプリ
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are 北海道アプリ's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 北海道アプリ runs a light set with one background colour (#E4ECFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #2464EC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.