Sampled from 4 of HofDeal's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#E4F4EC bg
#C8D6CF
#6CC4F4 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Finde Landwirte und ihre Produkte in deiner Nähe. Kaufe lokal ohne Zwischenhändler. Du möchtest wissen, woher dein Essen kommt? Viele Lebensmittel im Supermarkt wirken austauschbar. Herkunft, Haltung, Frische und Lieferwege sind für Verbraucher oft schwer nachvollziehbar. Gleichzeitig sorgen Rückrufe, Pestizidmeldungen und anonyme Massenware immer wieder für Unsicherheit. Gerade wenn du für deine Familie einkaufst, möchtest du ein gutes Gefühl haben: mehr Nähe zur Herkunft, mehr Vertrauen in die Anbieter und Produkte, die nicht erst durch unzählige Zwischenstationen gegangen sind. Genau dafür gibt es HofDeal. HofDeal hilft dir, Hofläden, Direktvermarkter und regionale Anbieter in deiner Nähe zu finden. Du entdeckst frische Produkte aus deiner Umgebung, siehst aktuelle Angebote und kannst Produkte direkt in der App reservieren. Danach holst du deine Bestellung einfach beim Anbieter …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are HofDeal's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: HofDeal runs a light set with one background colour (#E4F4EC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #6CC4F4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.