Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 4 of The Vault by TMA's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#4434FC accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
The Vault by TMA is the home of The Marketing Academy’s global community. Launching initially for current cohort members and Alumni, the app brings together exceptional talent from across The Marketing Academy to connect, learn and continue growing together. Over time, access will extend across the wider community. The Marketing Academy is a non-profit organisation with a mission to develop and inspire the top 1 percent of talent globally through world-class mentoring, executive coaching and immersive leadership development. The Vault by TMA keeps our community connected to the ideas and opportunities that continue to shape their leadership long after their program experience. Inside the app, members can: Connect with other Fellows, Scholars and Alumni across cohorts and regions Access exclusive events and leadership development opportunities Stay up to date with The Mark…
App details
What you can learn from The Vault by TMA
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are The Vault by TMA's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: The Vault by TMA runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #4434FC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Social Networking apps approach the same problem? Browse more Social Networking apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.