Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 4 of Told's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#0C0C0C bg
#2E2E2E
#8C6444 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
같은 걱정이 계속 돌아옵니다. 같은 대화가 머릿속에서 반복됩니다. 꺼내야 한다는 걸 알지만 — 밤 11시에 친구에게 연락하기는 부담스럽고, 일기는 숙제처럼 느껴집니다. 그냥 말하고 싶을 뿐입니다. Told는 아무한테도 못 하는 이야기를 위한 AI 웰니스 동반자입니다. 앱을 열고 말해보세요 — 오늘 있었던 일, 계속 쌓여왔던 것, 혼자만 간직해온 그 이야기. Told는 판단 없이 경청합니다. 적절한 질문을 건넵니다. 말을 끊거나 서둘러 해결책을 내밀지 않습니다. 그리고 소중한 것을 기억합니다. 다시 찾아오면 Told는 이미 맥락을 알고 있습니다. 대화할수록 이해가 깊어집니다 — 무엇을 말했는지뿐 아니라, 어떻게 생각하는지까지. 시간이 지나면 Told가 마음에 담아온 것들의 모양을 함께 바라봅니다: 감정과 반응이 어떻게 이어져 왔는지, 무엇이 계속 돌아오는지, 처음 꺼냈을 때와 무엇이 달라졌는지. 치료가 아닙니다. 캐릭터를 연기하는 챗봇도 아닙니다. 마음을 돌보는 AI 웰니스 동반자입니다. TOLD의 차별점 - 끊기지 않는 하나의 동반자 — 모든…
App details
What you can learn from Told
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Told's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Told runs a dark set with one background colour (#0C0C0C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #8C6444, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.