Sampled from 5 of Pawivo's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#D4AC54 accent
#111111 text
Pawivo – Dog Walks & Activity Tracker Pawivo helps you take care of your dog's daily exercise, health, and routine. Track walks, monitor activity, record weight, and keep everything important in one place. Walks & Activity: • Track walks with GPS • Measure walk time and distance • Set daily activity goals, such as 60 minutes of exercise • View walk history and detailed statistics Health & Care: • Track your dog's weight over time • Planner – keep track of vet visits, vaccinations, and other important events • Create profiles for one or multiple dogs Pawivo makes it easy to see how active your dog really is and monitor changes over time. With walk history and clear statistics, staying consistent is simple—regardless of your dog's age, breed, or energy level. Privacy & Location: Pawivo uses your location only during an active walk to record the route and activity statistics. You'r…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Pawivo's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Pawivo runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #D4AC54, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.