Sampled from 6 of Whipp: Meal Planner & Recipes's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#DCFC5C accent
#111111 text
Reading the caption text from the screenshots in your browser…
With Whipp, no more 6pm "what's for dinner?" We sort your meals for the whole week, all in less than a minute Tell Whipp your budget and what you're into, and it plans the week and hands you the grocery list with the total already worked out. No third trip back for the one thing you forgot FEATURES • Smart and personalized meal planner for full week of dinners. Built around your budget, your store and what you actually like • Set your weekly budget cap, keep every plan under it • Your grocery list, grouped by aisle, with prices and an estimated total • Tick your items off as you shop and keep everything on track • Swap or redo any meal, and even the entire plan instantly • Hundreds of dinners: high protein, quick, comforting, and more • Pick what you're into and every week is built around your priorities • Set diets and allergies like vegetarian, vegan, pescatari…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 18 screenshots above are Whipp: Meal Planner & Recipes's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Whipp: Meal Planner & Recipes runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #DCFC5C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.