Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 5 of FitFoodz: Calorie Counter's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#040404 bg
#272727
#FCBC5C accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Track your macros properly, with food you actually eat in South Africa. Free, with no paywall on the parts that matter. Most calorie counters were built somewhere else. You scan a Woolworths ready meal or a Clover yoghurt and get nothing, or you get an American product with different numbers. FitFoodz is built here, for the food on your shelf. FREE, INCLUDING THE BARCODE SCANNER Other trackers put scanning behind a subscription. Ours doesn't. Scan, log, weigh in, track your trends. No trial, no card, no upsell. A SOUTH AFRICAN FOOD DATABASE Woolworths, Checkers, Pick n Pay, Spar, Clover, Bokomo, Future Life, Kauai. Real products, real numbers, in kilojoules or calories, your choice. SNAP ANY LABEL Barcode not in there yet? Photograph the nutrition table and Chloe, the built-in assistant, reads it and logs it for you. Every product you add makes the database better for the next perso…
App details
What you can learn from FitFoodz: Calorie Counter
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are FitFoodz: Calorie Counter's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: FitFoodz: Calorie Counter runs a dark set with one background colour (#040404) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FCBC5C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.