Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Kumaly's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#24647C bg
#42798E
#6C9CAC accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Kumaly es la app que ordena tu estudio de pilates (o fitness) de punta a punta. Olvidate de las planillas, los cuadernos y los mil mensajes de WhatsApp para coordinar turnos, cobrar y avisar. Todo en un solo lugar, pensado para cómo se trabaja en Argentina y Latinoamérica. GESTIONÁ TU ESTUDIO - Agenda semanal con todas tus clases, profes y cupos de un vistazo. Cambiá entre día, semana o mes con un toque. - Reservas online: tus alumnas reservan, cancelan y recuperan clases solas, sin escribirte. - Lista de espera automática: cuando se libera un lugar, se ofrece al instante a la siguiente persona por WhatsApp. Confirma o cancela con un botón. - Planes flexibles: por clases por semana, packs o libre. Vos definís precios y reglas. - Pagos y vencimientos bajo control: mirá quién está al día, quién debe y a quién se le vence la cuota. - Cobros por transferencia: tus alumnas suben el comproba…
App details
What you can learn from Kumaly
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Kumaly's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Kumaly runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #24647C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #6C9CAC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.