Sampled from 6 of BiteCal: AI Calorie Counter's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#BCEC5C bg
#A5CF50
#3C4C1C accent
#111111 text
BiteCal is an AI calorie counter and food scanner that helps you log meals faster, review nutrition estimates, and keep your daily food diary easier to maintain. If calorie counting feels slow or repetitive, BiteCal is built to make the routine lighter. Take a photo of your meal, review the foods BiteCal detects, check estimated calories and macros, then save the entry to your daily log. It is a simpler way to understand what you eat without building every meal from scratch. HOW BITECAL WORKS 1. Snap a meal photo 2. Review the detected foods and nutrition estimates 3. Check estimated calories, protein, carbs, and fat 4. Save the meal to your food diary 5. Follow your daily calorie and nutrition goals AI FOOD SCANNER Use your camera to scan meals at home, at work, at restaurants, or on busy days when manual logging gets in the way. BiteCal helps turn a meal photo into a clear calorie a…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are BiteCal: AI Calorie Counter's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: BiteCal: AI Calorie Counter runs a light set with one background colour (#BCEC5C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #3C4C1C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.