Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of 淘鲜达's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCF4EC bg
#DDD6CF
#FC5C04 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
淘鲜达超市是盒马集团旗下平价快送超市，依托盒马成熟的供应链体系与用户信任基础，提供24小时不间断配送服务。生鲜果蔬、肉禽蛋奶、粮油调味、乳品烘焙、酒水饮料、零食日用等全品类商品一站购齐，一次下单即可满足日常所需。淘鲜达超市坚持透明低价，推出“真超值”与“无忧退货”服务，让用户买得放心、省得安心。
App details
What you can learn from 淘鲜达
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are 淘鲜达's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 淘鲜达 runs a light set with one background colour (#FCF4EC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FC5C04, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.