Sampled from 4 of Maximus.'s App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECECF4 bg
#CFCFD6
#7C2C14 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Мобильное приложение для клиентов фитнес-клубов Maximus Здесь вы найдете всё: - Актуальное расписание тренировок под рукой 24/7 Запись на занятия и отмена записи в 1 клик - Новости и акции, которые вы точно не пропустите - Магазин для покупки услуг без очередей, без слов, в 2 клика Оплата услуг по карте или СБП - Полная информация о клубном членстве и ваших счетах в клубе Заморозка клубной карты Переключение между родственниками Просмотр ваших купленных услуг: срок действия, остаток, даты списания тренировок - Контакты клуба всегда под рукой Звоните, пишите и оставляйте обращения - Push-уведомления, чтобы точно не пропустить важную информацию Не забудьте оценить наше приложение, мы очень любим обратную связь!
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Maximus.'s answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Maximus. runs a light set with one background colour (#ECECF4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #7C2C14, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.