Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Softly's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#CCA4E4 bg
#B390C8
#342C8C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Softly ti aiuta a capire e vivere il tuo ciclo con serenità. Traccia mestruazioni, ovulazione e finestra fertile, registra come ti senti giorno per giorno e impara a conoscere il tuo corpo, con la massima privacy. COSA PUOI FARE • Previsioni di mestruazioni, ovulazione e giorni fertili • Calendario chiaro con le fasi del ciclo • Registra flusso, dolore, umore, energia e sintomi • Muco cervicale, temperatura basale, peso, test di ovulazione e gravidanza • Medicine e pillola, con promemoria • Diario personale, anche con note vocali trascritte sul dispositivo • Softly Intelligence: intuizioni personali dai tuoi dati, calcolate sul telefono • Modalità gravidanza, settimana per settimana • Modalità partner: condividi con chi ti è vicino solo ciò che scegli • Referto PDF pronto per il medico • App per Apple Watch e widget IMPARA A CONOSCERTI La sezione Scopri spiega ciclo, sintomi e condizi…
App details
What you can learn from Softly
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Softly's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Softly runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #CCA4E4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #342C8C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.