Sampled from 4 of Stopily No Costs Challenge's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#0C2444 bg
#2E425E
#44ACFC accent
#FFFFFF text
Not buying something can feel just as satisfying as bringing home a new purchase. There are days when passing by a tempting display or closing an online store without placing an order leaves a stronger impression than buying another item. Those quiet decisions are easy to forget, yet they often reveal more about personal priorities than any receipt ever could. Instead of measuring success by what was purchased, the focus shifts toward moments when nothing extra was needed. Marking those dates on a calendar gradually creates a story made of ordinary choices that rarely receive attention. An unexpected purchase does not erase that story either. Adding a short explanation about what happened gives context rather than judgment, making every entry part of a more honest picture. Consecutive successful days become small milestones, while occasional interruptions simply remind you that every c…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Stopily No Costs Challenge's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Stopily No Costs Challenge runs a dark set with one background colour (#0C2444) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #44ACFC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Book apps approach the same problem? Browse more Book apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.