Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 4 of Mori: Stray Animal Rescue's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCDC7C bg
#DDC16D
#9C5C0C accent
#111111 text
Screenshots
Icon palette
About this app
Every stray has a story — Mori is where those stories are told, one gentle diary entry at a time. Mori is a caring community for anyone who feeds, fosters, or simply keeps an eye on the stray cats and dogs in their neighborhood. Create a profile for every animal you look after, and share their journey through photos, short notes, and voice diaries — watching them grow, heal, and trust a little more with each entry. Follow Real Stories, Not Just Feeds Discover heartwarming rescue journeys from carers around the world in For You, or keep up with the animals and people you already follow. Like, comment, and save the stories that move you. Build a Living Profile for Every Animal Give each stray a name, a cover photo, and a home on Mori. Every diary you post becomes part of their timeline — a growing record of their story, visible to anyone who wants to follow along. Turn Diaries into a …
App details
What you can learn from Mori: Stray Animal Rescue
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Mori: Stray Animal Rescue's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Mori: Stray Animal Rescue runs a light set with one background colour (#FCDC7C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #9C5C0C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.